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Food culture is flipping all around us

Our food system has to change. FlipIt tells the stories of people who are ahead of the curve—changemakers who are already making plant-based food the norm in their communities.

Latest Stories

Stories and recipes from individuals and organizations who are flipping the script on food norms in their communities


Gwenna Hunter flips food banks


Rabbi Jonathan Bernhard asks: Is This Kosher?


LoriKim Alexander’s herb walk shares plant-based ancestral knowledge


Why FlipIt?

Our current food system has got it backwards. Our reliance on meat and dairy to feed the world is doing the opposite, and flipping to a plant-forward future positively impacts more than just the food on our plates.


Inclusivity & anti-racism

Everyone eats plant-based foods


Connecting with our roots

Every culture has a history of embracing plant-based foods


Health & wellbeing

Everything we care about is connected with the food we eat

Change starts on your plate and in your community. FlipIt.